McKinsey Global Institute's report on Big Data
Cheryl Foong, 5 July 2011
The McKinsey Global Institute (MGI), the business and economics research arm of global management consulting firm McKinsey & Company, has released a report entitled 'Big data: The next frontier for innovation, competition, and productivity'.
The 156-page report sets out MGI's findings on the value of big data in five domains—health care in the United States, the public sector in Europe, retail in the United States, and manufacturing and personal location data globally. According to the report's Preface:
[T]his study examines the potential value that big data can create for organizations and sectors of the economy and seeks to illustrate and quantify that value. We also explore what leaders of organizations and policy makers need to do to capture it.
The full report (in PDF format and in several different eBook reader formats) is available at the McKinsey & Company website.